The age of a website being a “set it and forget it” aspect of your business has long since expired.
The available features have expanded. The opportunities to get more eyeballs on your product have multiplied. And the technical complexity has compounded.
In fact, some businesses’ websites drive even more traffic than their brick-and-mortar locations.
So if you want to maximize your website’s real estate, it’s time to partner with The Commercial Store and hire a fractional marketing web designer or developer.
Website Design vs. Website Development
Website design concentrates on the user-facing elements of your homepage and website pages. This includes the arrangement of the layout, content, and visuals.
Fractional marketing web designers work with an eye toward the user experience (UX), ensuring that it’s simple to navigate the website, digest the messaging, and take next steps such as exploring your offerings, buying a product, or booking a call.
Website development is all about the functionality of the website and its technical architecture. A fractional marketing web developer handles all the coding and back-end processes that bring your website to life. Some web developers, called full-stack developers can do it all, covering both the web design and development portions from start to finish.
What Does A Website Need to Do in 2026?
Above everything else, your website must convey trust and authority. Consumers are more skeptical than ever and you have 50 milliseconds to make a first impression when a visitor lands on your homepage.
If your website doesn’t load fast enough, isn’t mobile-friendly, or doesn’t function properly, visitors won’t give you the time of day. For a viable website, you need:
- A tasteful, visually-appealing layout
- Convenient, friction-free user experience
- Mobile-responsive design
- Engaging, SEO-optimized content
- Well-structured code that’s easy to maintain and update in the future
- Security and data privacy
A fractional marketing web designer and web developer can help check these boxes off your list.
Built-In Savings with Fractional Marketing Web Design
The average website with basic features requires about three months to design and implement. The cost ranges from $6,500 to $15,000.
If you’re a small business, school, church, or non-profit, you likely do not have a full-time web designer or developer on staff. That’s no longer a disadvantage.
The Commercial Store will pair you with a fractional marketing website designer, saving you the expense of the salary, benefits, and operational costs that would accompany a full-time team member. If you’re curious, a full-time web designer comes in at an average of $77k a year.
You work directly with the fractional marketing website designer or developer. They can embed into your team and implement your vision for the website, whether it’s a minor refresh or a major overhaul. And in the end, you pay a fraction of the cost if you had otherwise chosen to go with a traditional advertising agency.
Eye-Opening Stats About Web Design & Development
- CXL reports that 94% of website feedback is focused on the design.
A fractional marketing web designer can create layouts that turn snap judgments into instant appeal.
- A research report from Forrester revealed that for every $1 put into UX (user experience), it gets $100 in return.
That’s a massive lift for your conversions, and it’s made possible by a fractional marketing web designer. On top of that, an estimated $1.4 trillion is lost to bad user experiences during the purchasing and checkout process.
- A one-second improvement in loading speed improves conversions by 27%, according to Liquid Web.
A full-stack fractional marketing web developer can help you address front-end and back-end issues with your website.
Simplify Your Search for a Fractional Marketing Web Designer
Whether you need a fractional marketing web designer or a full-stack developer, The Commercial Store is here to make the process hassle-free.
We’ve built a deep network of marketing, advertising, and web design professionals, giving you the ability to pick the right fractional marketer for your project.
To learn more about The Commercial Store’s fractional marketing talent network, schedule a discovery call with founder and fractional marketing vendor broker, Terry Brennan.