Video reigns supreme in the world of content creation and lead generation.
According to Wyzowl, 93% of surveyed video marketers say video has helped them increase brand awareness, and 82% confirmed that video has helped them acquire new leads.
Consumers spend more time than ever on phones, computers, and digital devices, with SellersCommerce reporting that the average person spends 17 hours per week (more than two full working days), watching video content.
The effectiveness of marketing videos is there. The audience for marketing videos is there. But what may not yet be there is a cost-effective setup for video production within your company. If you run a small-to-medium-sized business, you likely do not have the time, budget, or expertise to handle video marketing within your own four walls.
By partnering with The Commercial Store, you can leverage our fractional marketing video services and overcome that limitation.
What is Fractional Video Marketing?
Fractional video marketing gives companies access to experienced, agency-level video production without the overhead of hiring a full-time video editor internally, saving you thousands of dollars in marketing budget.
The Commercial Store goes one step further by sourcing the talent for you. As your fractional marketing vendor broker, we can handpick a fractional marketing video editor or production team that meets your project needs, while charging affordable rates.
How Fractional Marketing Gives You an Unfair Advantage
Everyone’s competing for consumer attention, and since video ads get 12 times more shares than static image ads, a fractional video marketer can elevate your brand above the noise.
Here’s now.
Cost savings. While everyone is pouring more and more dollars into advertising agency services, you can maximize every penny you spend, because fractional video marketing gives you access to that same level of expertise at considerably less cost.
Strategic insight. Effective video marketing requires a thoughtful strategy aligned with your brand, audience, and business objectives. A fractional video marketing partner brings that repertoire to the table.
Volume & consistency. One of the biggest pitfalls in video marketing is inconsistency. A fractional marketing video partner keeps your content pipeline moving and your campaigns on schedule.
Full suite of video services. From animation and motion graphics to live footage or B-Roll capture, a fractional marketing can deliver the entire package.
Scalable setup. As your needs grow, your fractional video marketing services can grow with you. The Commercial Store can help you find the right fractional marketer for any number of channels you want to focus on, including:
- Videos and reels for Instagram, Facebook, X, TikTok, LinkedIn, and YouTube
- Interviews and podcasts
- Customer testimonials
- Commercials for broadcast TV, OTT, pre-roll, and streaming services
- Live event video
- Explainer videos and tutorials
- Sales videos and product demos
- Training videos and internal communications
Why Choose the Commercial Store?
Instead of putting out an SOS on LinkedIn for help finding fractional marketing video editors yourself, let The Commercial Store take it on for you.
Terry Brennan, owner of the The Commercial Store, will personally serve as your fractional marketing vendor broker and tap into his existing network of video editors and production contacts.
He’ll listen to your vision, advise you on the appropriate strategy, and prepare recommendations for your fractional marketing video team. Additionally, he can coordinate the project to ensure timely delivery of creative.
Schedule Your Free Consultation
To discuss your video project needs and the capabilities of our fractional marketing video editors, schedule your call with Terry Brennan.
Plus, you can check out some of our prior video work here.