Is fractional marketing just another short-lived fad propped up by gilded promises?
Or can your business actually slash ad spend without sacrificing results or settling for mediocre talent?
To better evaluate, let’s zero in on the definition and structure of fractional marketing services.
What Does “Fractional Marketing” Even Mean?
Instead of hiring full-time members to your team, you can work with top marketing experts on demand based on your project.
For example, if you’re looking for a professional videographer on a longer-term basis who can integrate into your workflow, that’s where a fractional marketer delivers value.
You may ask yourself, “Isn’t that just a newfangled word for freelancer?” The difference is nuanced but essential to grasp. A freelancer often works independently, distant from your team. On the other hand, a fractional marketer can embed into your team, align with your objectives, and operate within your existing culture.
The question becomes, how do you find top pros you can trust? (Hint: you won’t have to spend a minute surfing Fiverr or Upwork.)
The Absolute Necessity of A Fractional Marketing Vendor Broker
Searching for talent yourself wastes precious time that you could be dedicating to growing your business. Paying a recruiting firm may get you results, but it comes with steep fees and doesn’t make much financial sense for small-to-medium-sized companies.
That’s where a fractional marketing vendor broker like Terry Brennan, founder of The Commercial Store, comes in. He has built a roster of vetted, high-performing marketing experts, available for you to choose from à la carte.
How has one man built such a robust rolodex? For more than 20 years, Terry led Marketing, Sales, and Business Development teams in a range of industries, including home improvement, real estate, construction, and new media production. During that time, he’s formed relationships with best-in-class creatives.
After seeing how many businesses in the Pittsburgh region could benefit from fractional marketing services, he started The Commercial Store. Think of him as part CMO, part consultant, and part procurement officer. He removes the burden of sourcing talent from your shoulders and provides handpicked professionals that work 1:1 with you and your team.
Clear Cost Savings
Here’s how joining forces with Terry delivers on the core promise of fractional marketing: pare down spend and maximize ROI:
- Full marketing power without the full-time expense
- Freelance pricing with agency-level results
- Only the services you want and nothing else
- Lower rates for media buys and production work
- No long-term contracts or hidden fees
- Eliminates need for trial-and-error talent recruitment
- Does away with the expensive rates charged by most Pittsburgh-area advertising agencies
Combine all those together, and you’ll get the most out of every dollar while keeping more in your pocket. And if you’re wondering who else has benefitted from The Commercial Store, check out some of our happy clients.
The Fractional Marketing Stack
The Commercial Store offers fractional marketing services (the “stack”) that you can select on a part-time or as-needed basis.
- Marketing Strategy
- Creative Branding & Graphic Design
- High-Impact Digital & Website Design
- Engaging Content & Copywriting
- Short-Form Video for Social & Corporate
- Traditional Media: TV, Radio & Print
- Vehicle Wraps & Environmental Branding
- Promotional Media & Event Production
Whether you want to be hands-off or deeply involved with your marketing efforts, the talent we source will adjust to your vision, creating the perfect marriage between the deliverables you want and the results you need.
Choose Your Fractional Marketing Services Today
If you’re a business operating in Pittsburgh, PA, then it’s a no brainer to talk with fractional marketing vendor broker like Terry. But if you’re not from the Steel City and based elsewhere in the United States, don’t worry. The Commercial Store can work with you, too!
To get started, book your free consultation to discuss your goals with Terry. When you partner with him, he’ll create a custom plan, select the appropriate talent, and serve as your consultant (typically for a 4-6 month window or longer if needed). During that time, he’ll advise on creative direction, orchestrate optimizations, and work to ensure you reach your campaign goals.
We look forward to helping you achieve excellent ROI at a fraction of the cost.