While it may “take money to make money,” that doesn’t mean your business has to overspend
on marketing services. Partnering with a fractional marketing vendor broker gives you
maximum return with minimal investment.
So how do fractional marketing services from The Commercial Store stack up against the
expenses of a full-time marketing staff? Let’s explore.
What A Full-Time Marketing Team Costs You
We pulled a combination of average and median (midpoint of a given group) salaries for
essential marketing roles. Here’s what hiring a full-time team internally would total up to.
● Copywriter: $69,524 average base salary per year.
Copywriters are responsible for crafting the messaging found in slogans, video scripts, email
campaigns, landing pages, print materials, and digital assets. They solve the riddle of “what to
say and how to say” it for your brand. Some copywriters also specialize in search engine
optimization (SEO), which is another important way for your company to be more discoverable
on search engine results pages (SERP) like Google.
● Graphic Designer: $64,000 median base salary per year.
Graphic designers create the visuals and layout for all your print, digital, and website assets.
Their role goes far beyond “just make it look nice.” They set the aesthetic of your brand that
shows prospects who you are as a company and what you’re all about. A graphic designer also
arranges the hierarchy of information in any given advertisement to not only catch the eye but
also ensure a prospect comes away with the core value proposition you want to communicate.
● Video Editor – $70,570 median base salary per year.
Video editors develop the video content that runs on social, broadcast, streaming, etc. From
testimonial videos on YouTube and television commercials, to TikTok reels and animated clips,
a video editor can give you a commanding presence on the most popular advertising medium
among consumers.
● Social Media Specialist – $54,000 median base salary per year.
Social media specialists build out content calendars for your social media channels, create and
post the content, and respond to customer questions and feedback. They are vital to
maintaining a consistent brand voice on public-facing platforms (X, Instagram, Facebook,
TikTok) and attracting a devoted following that can be converted into customers.
● Web Developer – $122,175 median base salary per year.
Web developers can program and maintain your website, which has become just as important
as brick-and-mortar locations for businesses. Without a digital “storefront” your’re sure to get
lost in the shuffle. A web developer ensures everything functions properly, troubleshoots
problems, and builds user-friendly web applications.
● Media Buyer – $74,390 average base salary per year.
Media Buyers purchase the ad space for key channels, like TV/pre-roll/OTT, radio, digital
placements, print advertisements, and more. They negotiate rates with providers and platforms
to get you the max return on investment for a given budget. Just as important, they can also
advise on what channels would be most effective to choose and how to best target your ideal
prospect.
That’s a grand total of $454,629 a year just for a barebones marketing team!
Feeling a little woozy about all that money you’d be hemorrhaging?
Brace yourself, because that’s not even half of it. Those salary estimates don’t include all the
other expenses associated with a full-time marketing team, including:
● Onboarding costs
● Equipment
● Ongoing training
● Healthcare & benefits
● Paid time off
● Bonuses
● Retirement plans
There’s got to be a better way, right?
What Fractional Marketing Services Save You
Terry Brennan, founder of The Commercial Store, has been in your shoes before. He’s led
Sales & Marketing teams, stared down the bloated costs that come with staffing, and slogged
through the time-consuming effort it takes to make the right hires.
Now, he’s helping businesses shed those costs by pairing them with the right fractional
marketing services.
If you have a need—whether it’s a product launch, brand refresh, desire for a higher conversion
rate—Terry will perform an analysis, then select curated marketing pros that work directly with
you.
Instead of a full-time salary, you pay by the project or by the hour. This saves you thousands
and thousands of dollars, because you only spend budget on the services you actually need.
Plus, you don’t have to deal with the sunken costs associated with recruiting, training, and
retention. Terry simply brings you the marketing specialists and you grow your business without
having to expand your payroll.
This setup is also recession-proof. Using fractional marketing services allows you to scale your
efforts up or down during shaky economic times as the need calls for it.
The Commercial Store’s Fractional Marketing Services
Remember the list of full-time roles and their salaries we covered earlier in this article? The
Commercial Store offers all those comprehensive capabilities —and more—wihout the full-time
expense:
● Creative branding
● SEO optimized website design
● Content creation
● Short form video
● Media buying
● Event production
Now you can enjoy elite-level creative services without the long-term contractors or stress that
comes with staffing out an internal team.
Full-Time Chief Marketing Officer vs. Fractional Marketing Vendor Broker
What’s even more important is having someone to lead your marketing team and create a
cohesive vision for its efforts. If you hire a full-time Chief Marketing Officer (CMO), you’ll have
to hand over a cool $372,000 a year for a competent C-Suite executive.
Or you could work with Terry. Not only will he serve as your fractional marketing vendor broker,
but he will also shape and sharpen your marketing strategy. Clients of The Commercial Store
typically sign on for a 4-6 month installation where Terry will analyze your marketing efforts, put
together a plan to drive new business, and handpick the right fractional marketers for your
review and approval. For a sliver of the cost of a full-time CMO, Terry can deliver the profit-boosting
power that your
business seeks.
Put Theory into Practice with Your Fractional Marketing Team
You’ve taken the time to educate yourself on the cost savings of a fractional marketing vendor
broker. But to really make the impact you crave, you have to go from education to
implementation.
That’s why you should book your free consultation with Terry today. Hesitation has cost you
enough dollars already. Now it’s time to work with the marketing experts you need at the prices
you want.