Case Study: Steel City Shredding
Client: Steel City Shredding (Pittsburgh, PA)
Challenge:
Steel City Shredding, formerly Shred America Iron City, needed to rebrand and establish authority in a competitive shredding and records management market. They lacked a strong marketing structure and wanted to project credibility while increasing visibility.
Solution (via The Commercial Store):
• Developed a new brand identity, messaging, and marketing collateral.
• Designed and launched a new website with SEO optimization.
• Produced professional video campaigns, including voiceover and storytelling.
• Ran radio spots on KDKA & 93.7 The Fan, positioning client as a trusted local leader.
• Built cadence of direct mail and social media presence for consistent market visibility.
Results:
• Strong brand recognition under the new name.
• Increased lead flow and inbound inquiries.
• Positioned as the go-to shredding authority in the Pittsburgh market.
• Ongoing consultative relationship with roadmap through end of 2025.
Takeaway:
Through The Commercial Store’s fractional model, Steel City Shredding gained access to top-tier creative, digital, and media talent without the bloated agency overhead. This approach delivered measurable impact at a fraction of traditional costs.
Client: Steel City Shredding (Pittsburgh, PA)
Challenge:
Steel City Shredding, formerly Shred America Iron City, needed to rebrand and establish authority in a competitive shredding and records management market. They lacked a strong marketing structure and wanted to project credibility while increasing visibility.
Solution (via The Commercial Store):
• Developed a new brand identity, messaging, and marketing collateral.
• Designed and launched a new website with SEO optimization.
• Produced professional video campaigns, including voiceover and storytelling.
• Ran radio spots on KDKA & 93.7 The Fan, positioning client as a trusted local leader.
• Built cadence of direct mail and social media presence for consistent market visibility.
Results:
• Strong brand recognition under the new name.
• Increased lead flow and inbound inquiries.
• Positioned as the go-to shredding authority in the Pittsburgh market.
• Ongoing consultative relationship with roadmap through end of 2025.
Takeaway:
Through The Commercial Store’s fractional model, Steel City Shredding gained access to top-tier creative, digital, and media talent without the bloated agency overhead. This approach delivered measurable impact at a fraction of traditional costs.
