Research from the Ehrenberg-Bass Institute has found that 25% of new products and services don’t make it past the one-year mark and 40% won’t last more than two years.
Stiff market competition, an unpredictable economy, and tight margins don’t make life any easier. But having a fractional marketing stack can.
With fractional marketers, product managers can execute their vision and communicate the value proposition to their target market. Sales teams benefit from fractional marketers because they help generate pre-qualified leads. Customer success departments rely on fractional marketers to retain and upsell those who buy the product.
You may already have a product marketing team in place, but what if it’s too small to handle the growing volume of creative needed?
Fractional marketers offer a ready-made solution. They provide class-leading expertise without the expense of full-time staff members and can serve as an extension of your product marketing department.
Or, if you don’t have an in-house marketing team, fractional marketers from The Commercial Store will deliver agency-level creative services while eliminating the necessity of long-term contracts or inflated retainers.
What’s the Core Component of a Successful Product Launch?
Besides a great product or service, you need warm leads who have both interest and money to spend. With high-quality leads, you can close more sales, earn more revenue, and gain more market share.
The best mechanism to attract and convert leads is a content ecosystem that reaches potential customers in the channels where they spend the most time.
There are tons of ways to reach buyers:
- Lead magnets: webinar, ebook, white paper, quickstart guide, etc.
- Product pages and landing pages
- Email sequences
- Video content
- Social media posts
- Direct mail
- Product sheets, flyers & brochures
It’s easy to get excited about all the creative possibilities. It’s harder to find marketing pros who can craft the copy and design the layouts while staying on message and on brand. Fractional marketers give you that ability and can easily fit into your workflow as long as you need.
Where Can You Find Fractional Marketers for Your Product Launch?
The growing popularity of fractional marketing adds a new challenge for product marketing teams. How can you sift through, source, and vet solid candidates? That consumes hours you can’t spare and adds even more strain on your budget.
If that’s you, you made an excellent decision to read this article, because The Commercial Store isn’t your run-of-the-mill fractional marketing agency.
Founder Terry Brennan is a trailblazer in the space and developed the role of fractional marketing vendor broker. He has built a deep and diverse network of fractional marketing specialists in the Pittsburgh region, available on-demand to work directly with you on product launches.
What If I Don’t Have a Product Marketing Team?
Many small businesses don’t possess the operational budget to field a product marketing team.
This is where partnering with The Commercial Store becomes your hidden advantage. As a fractional marketing vendor broker, Terry is equipped to be your facilitator for talent, advisor on product launch strategy, and de facto Chief Marketing Officer (CMO).
- Pre-Launch:
- Identify target audiences for your product/service
- Develop a compelling unique value proposition
- Set key performance indicators (KPIs) to measure success
- Prepare media buy recommendations
- Recommend fractional marketing specialists
- Launch: Ensure all creative is on schedule and deployed
- Post-Launch: provide metrics reports and performance analysis
Building a funnel that converts prospects to purchasing customers requires a multi-channel approach and a strategist that can put all the pieces together, a role The Commercial Store is perfectly equipped for.
Kick Off Your Product Launch
If you want increased profits and increased brand awareness from your product launch, connect with Terry Brennan from The Commercial Store for a 15 minute marketing snapshot.